Using SEO is one of the best ways to make sure that your website turns up in search engine results because if someone’s looking for a site like yours, you want to make sure they find it.
But it’s no good turning up in search engine results if you’re listed on the 100th page, or worse, the 500th page because no one looks at these pages.
At most, people only look at the first 2 or 3 pages.
So how can you make sure that your web pages turn up in these first few pages of results?
It would be easy to think that you need to find the seo most popular keywords with the highest amount of searches each month.
Doing that would make it almost impossible for you to succeed because there are already thousands of other marketers using them and because their web pages have been up longer than yours, they are already generating a lot of traffic and so their popularity is already m loving them up to the top results spots.
So if you want to get your web pages showing up on the first pages of search results took here is what you need to do.
Find Long-Tail Keywords. These are words that are more specific to what you’re selling and it’s usually a phrase of 3 or 4 words. For instance, if you’re trying to sell a sofa, there’ll be a lot of competition for that word. So instead you could use a more exact phrase like “Queen Ann Antique Sofa.” While such exact phrasing will yield you fewer searches, they will be more target specific and tailored to people who are probably more likely to make a purchase.
Aim For Moderate to Small Competition. In addition to using long-tail keywords, also look for phrases that have little or even no competition. This will help to make sure that your web page turns up at or near the top of search engine results. For example, if there are only 8 other marketers using your exact phrase and the search engines show 10 results per page, then your page should be on the first page of results.
See What Keywords Your Competition Is Using. It’s always a good idea to check out the competition to see what other keywords they’re using and the content they’re using to attract more customers.
To help you find keywords you can use Google’s free Keyword Planner which you can find by going to Google’s homepage and clicking on “Advertising.” That will take you to opening an AdWords account so that you can use their keyword software.
And although you won’t get many visitors to your site by using long-tail keywords, isn’t it better to get on the first page in front of a few highly targeted prospects, then to end up on the 100th page of generic web surfers who will never see your website link anyway?
If you are wondering whether or not search metrics are still important in marketing, the answer to this is yes. This is because metrics are usually where people start with when they want to find answers to their questions regarding the efficiency of marketing strategies. The importance of metrics is even emphasized when organic search marketing and internet marketing are going to be considered.
Search metrics are being used often in search engine optimization tasks. This is because the search metrics will be used as a basis on getting facts whether or not the company is being looked for by various individuals. There are some people who think these metrics are not as significant as the ranking of the website. However, the seasoned optimizers will tell them otherwise. Metrics are even more important than the rank of the site since it displays the number of times people have actually looked for the website and the information contained in it.
When business owners will disregard the importance of the search metrics on their marketing strategy, they will not be able to take full advantage of their capabilities. This is because they are only focused on a little part from the totality of the marketing strategy. As such, they are unable to make a thorough study whether or not the business is getting traffic.
In order to measure the search metrics of the website, there are some things that must be considered. These are the factors that play significance to how well a website is being searched. Without these, there will actually be no way for the website to get people to visit them.
The first that you will need to look for is the traffic. The traffic refers to the number of people who are visiting your website every day. Unless you already have dedicated several years on the website, there are several websites that do not get so much traffic. They are even lucky they are able to get one visit on a certain day. Often, the way to get traffic to your website is by marketing the site offline. But if you are equipped with strong SEO implementation skills, you will be able to direct natural searches onto your website. As a result, you will be able to get so much traffic.
The next factor that needs to be considered is the keyword. The keyword is usually being taken off from a list using various keyword tools that can be found on the internet. There are many people who then use keywords that fit their site and use them to get people to visit their website. Ranking are also important but they are not the only ones that matter. You also need to consider your consistency with your website.
The above mentioned factors all play a significant role in deriving search metrics for your website. When one of them is not paid attention to, there might be trouble finding out how the metrics can be changed. This is why, you as the business owner, must always update yourself with the results of these metrics.